How we scaled this Gifting brand in 7 months
The brand started with 0 revenue and was facing challenges to breakeven in the gifting & home decor segment.
1. Created a trust based content & marketing strategy to make people trust on brand and do prepaid orders, since COD was not applicable.
2. Increased the AOV of the brand by introducing high ticket size product variations and combo offers.
3. Established the customer support team for converting cart abandoners & solving regular queries.
1. Increased Website Revenue from 0 to 50L monthly in the span of 7 months.
2. Maintained Profitability in the brand, since inception.
3. Increment in AOV from 2500 to 3000
1. Understand the consumer behavior by talking to the customer directly, reaching out to the comment section & insta queries to know about the latest trends & preferences.
2. Segment event-wise, occasion wise trends and products to establish in the gifting space.
Understand brand and business goals
Quick intro and solutioning
Next steps
