How we scaled this Personal care brand in 6 months
The brand was facing Poor ROI and stagnant growth, less than 5% growth MOM, despite a decent brand presence.
1. Implemented Tableau for data-driven analytics & targeting techniques.
2. Created a Performance Creative Structure, tailored ad copies & claim based messaging.
3. Implemented Cohort Analysis to analyze repeat behavior MOM & optimize on LTV
1. Increase Website Revenue from 50L to 2Cr monthly in the span of 6 months.
2. Increased ROAS by 200% in the span of 6 months.
3. MOM repeat rate increased to 12% and overall repeat business improved by 25%
1. Identify the hero products in the initial phase of testing, and double down the marketing efforts on the hero products and category.
2. Look for the product wise repeat rate to actually understand the right product market fit for your brand.
.
3. Work on CAC/LTV metric for sustainable growth & profitability.
Understand brand and business goals
Quick intro and solutioning
Next steps
